Transcultural marketing for incremental and radical innovation /

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Bibliographic Details
Imprint:	Hershey, PA : Business Science Reference, [2014]
Description:	1 online resource.
Language:	English
Subject:	Marketing -- Cross-cultural studies. New products -- Cross-cultural studies. Consumers -- Cross-cultural studies. Consumers. Marketing. New products. Cross-cultural studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9795006

Hidden Bibliographic Details
Other authors / contributors:	Christiansen, Bryan, 1960- Yildiz, Salih, 1982- Yildiz, Emel, 1984-
ISBN:	9781466647503 (electronic bk.) 1466647507 (electronic bk.) 9781466647497 (hardcover) 1466647493 (hardcover)
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Original 9781466647497 1466647493

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