The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /

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Bibliographic Details
Author / Creator:	Laidler-Kylande, Nathalie, 1965- author.
Edition:	First edition.
Imprint:	San Francisco, CA : Jossey-Bass, [2014]
Description:	1 online resource.
Language:	English
Subject:	Nonprofit organizations -- Management. Nonprofit organizations -- Marketing. Nonprofit organizations -- Management. Nonprofit organizations -- Marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9795165

Hidden Bibliographic Details
Other authors / contributors:	Stenzel, Julia Shepard, 1964- author.
ISBN:	9781118573303 (electronic bk.) 1118573307 (electronic bk.) 9781118573402 (electronic bk.) 1118573404 (electronic bk.) 9781118555835 (hardback)
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on Dec. 16, 2013).
Other form:	Print version: Laidler-Kylande, Nathalie, 1965- Brand IDEA First edition. San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, 2013 9781118555835

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