From Chinese brand culture to global brands : insights from aesthetics, fashion and history /

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Bibliographic Details
Author / Creator:	Zhiyan, Wu
Imprint:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
Description:	1 online resource.
Language:	English
Subject:	Brand name products -- China. Branding (Marketing) -- China. Branding (Marketing) Export marketing. China.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9797858

Hidden Bibliographic Details
Other authors / contributors:	Borgerson, Janet. Schroeder, Jonathan E., 1962-
ISBN:	1137276355 (electronic bk.) 9781137276353 (electronic bk.) 9781137276346 1137276347
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Original 9781137276346 1137276347

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