Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /

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Bibliographic Details
Author / Creator:	Torelli, Carlos J.
Edition:	First edition.
Imprint:	New York : Palgrave Macmillan, 2013.
Description:	xi, 181 pages ; 23 cm
Language:	English
Subject:	Branding (Marketing) -- Cross-cultural studies. Brand name products -- Cross-cultural studies. Consumers -- Cross-cultural studies. Consumer behavior -- Cross-cultural studies. Brand name products. Branding (Marketing) Consumer behavior. Consumers. Cross-cultural studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9847241

Hidden Bibliographic Details
ISBN:	9781137333315 (hardback) 1137333316 (hardback)
Notes:	Includes bibliographical references and index.

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Call Number:	HF5415.1255 .T67 2013
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian