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00000pam a2200000 i 4500 |
| 001 |
9847241 |
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ICU |
| 005 |
20140122100200.0 |
| 008 |
130711s2013 nyua b 001 0 eng |
| 010 |
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|a 2013025820
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| 020 |
|
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|a 9781137333315 (hardback)
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| 020 |
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|a 1137333316 (hardback)
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| 035 |
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|a (OCoLC)852763588
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d YDXCP
|d BTCTA
|d BDX
|d NhCcYBP
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|a pcc
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0 |
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|a 658.8/27
|2 23
|
| 090 |
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|a HF5415.1255
|b .T67 2013
|
| 100 |
1 |
|
|a Torelli, Carlos J.
|0 http://id.loc.gov/authorities/names/n2013041952
|1 http://viaf.org/viaf/312785494
|
| 245 |
1 |
0 |
|a Globalization, culture, and branding :
|b how to leverage cultural equity for building iconic brands in the era of globalization /
|c Carlos J. Torelli.
|
| 250 |
|
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|a First edition.
|
| 264 |
|
1 |
|a New York :
|b Palgrave Macmillan,
|c 2013.
|
| 300 |
|
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|a xi, 181 pages ;
|c 23 cm
|
| 336 |
|
|
|a text
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Branding (Marketing)
|v Cross-cultural studies.
|
| 650 |
|
0 |
|a Brand name products
|v Cross-cultural studies.
|
| 650 |
|
0 |
|a Consumers
|v Cross-cultural studies.
|
| 650 |
|
0 |
|a Consumer behavior
|v Cross-cultural studies.
|
| 650 |
|
7 |
|a Brand name products.
|2 fast
|0 http://id.worldcat.org/fast/fst00837883
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 http://id.worldcat.org/fast/fst01743755
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Consumers.
|2 fast
|0 http://id.worldcat.org/fast/fst00876410
|
| 655 |
|
7 |
|a Cross-cultural studies.
|2 fast
|0 http://id.worldcat.org/fast/fst01423769
|
| 903 |
|
|
|a HeVa
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 465fcec1-0087-5740-94fd-4b7fc2a435c5
|s c6f673ab-ba9a-54f4-8f67-b783d25c3a61
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.1255 .T67 2013
|l JRL
|c JRL-Gen
|i 1290207
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.1255 .T67 2013
|l JRL
|c JRL-Gen
|e cone
|b 109076295
|i 9246173
|
