Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /
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| Author / Creator: | Torelli, Carlos J. |
|---|---|
| Edition: | First edition. |
| Imprint: | New York : Palgrave Macmillan, 2013. |
| Description: | xi, 181 pages ; 23 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9847241 |
