Advanced brand management : managing brands in a changing world /

Advanced brand management : managing brands in a changing world /

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Bibliographic Details
Author / Creator:Temporal, Paul.
Edition:2nd ed.
Imprint:Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2010.
Description:1 online resource.
Language:English
Subject:
Brand name products -- Management.
Brand name products -- Management.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9905578
Hidden Bibliographic Details
ISBN:9781118179253 (electronic bk.)
1118179250 (electronic bk.)
9781118181584 (electronic bk.)
1118181581 (electronic bk.)
9780470824498 (hbk.)
0470824492 (hbk.)
Notes:Includes bibliographical references and index.
Description based on print version record.
Other form:Print version: Temporal, Paul. Advanced brand management. 2nd ed. Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2010 9780470824498
Standard no.:9786613332653

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