Cable TV advertising : in search of the right formula /

Cable TV advertising : in search of the right formula /

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Bibliographic Details
Imprint:	New York : Quorum Books, 1989.
Description:	x, 189 p. : ill. ; 24 cm.
Language:	Spanish
Subject:	Cable television advertising -- United States -- Congresses. Cable television advertising. United States. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/992946

Hidden Bibliographic Details
Other authors / contributors:	Batra, Rajeev Glazer, Rashi Columbia University. Center for Telecommunications and Information Studies Coopers & Lybrand
ISBN:	0899304060 (alk. paper)
Notes:	Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand. Includes index. Bibliography: p. [171]-180.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF6146.T42C280 1989
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian