Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /

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Bibliographic Details
Author / Creator:	Hoffmann, Nicolas, 1983- author.
Imprint:	Frankfurt am main : Peter Lang, [2013]
Description:	1 online resource.
Language:	English
Series:	Forschungsergebnisse der WU Wirtschaftsuniversität Wien ; Band 61 Forschungsergebnisse der Wirtschaftsuniversität Wien ; Bd. 61.
Subject:	Customer loyalty. Consumer satisfaction. Retail trade. Consumer satisfaction. Customer loyalty. Retail trade.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9963304

Hidden Bibliographic Details
ISBN:	3653035155 (electronic bk.) 9783653035155 (electronic bk.) 9783631638804 (pbk.) 3631638809
Notes:	Includes bibliographical references. Description based on print version record.
Other form:	Original 9783631638804 3631638809

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