Social Media Metrics : How to Measure and Optimize Your Marketing Investment.

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Bibliographic Details
Author / Creator:Sterne, Jim.
Imprint:Hoboken : Wiley, 2010.
Description:1 online resource (275 pages)
Language:English
Series:New Rules Social Media Series
New Rules Social Media Series.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10370048
Hidden Bibliographic Details
ISBN:9780470622568 37.43 (NL)
Notes:Description based upon print version of record.
Other form:Print version: Sterne, Jim Social Media Metrics : How to Measure and Optimize Your Marketing Investment Hoboken : Wiley,c2010 9780470583784
Table of Contents:
  • Foreword
  • Acknowledgments
  • Introduction: Getting Started-Understanding the Ground Rules
  • Chapter 1. Getting Focused-Identifying Goals
  • Chapter 2. Getting Attention-Reaching Your Audience
  • Chapter 3. Getting Respect-Identifying Influence
  • Chapter 4. Getting Emotional-Recognizing Sentiment
  • Chapter 5. Getting Response-Triggering Action
  • Chapter 6. Getting the Message-Hearing the Conversation
  • Chapter 7. Getting Results-Driving Business Outcomes
  • Chapter 8. Getting Buy-In-Convincing Your Colleagues
  • Chapter 9. Getting Ahead-Seeing the Future
  • Appendix: Resources
  • Index