Social Media Metrics : How to Measure and Optimize Your Marketing Investment.
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Author / Creator: | Sterne, Jim. |
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Imprint: | Hoboken : Wiley, 2010. |
Description: | 1 online resource (275 pages) |
Language: | English |
Series: | New Rules Social Media Series New Rules Social Media Series. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10370048 |
Table of Contents:
- Foreword
- Acknowledgments
- Introduction: Getting Started-Understanding the Ground Rules
- Chapter 1. Getting Focused-Identifying Goals
- Chapter 2. Getting Attention-Reaching Your Audience
- Chapter 3. Getting Respect-Identifying Influence
- Chapter 4. Getting Emotional-Recognizing Sentiment
- Chapter 5. Getting Response-Triggering Action
- Chapter 6. Getting the Message-Hearing the Conversation
- Chapter 7. Getting Results-Driving Business Outcomes
- Chapter 8. Getting Buy-In-Convincing Your Colleagues
- Chapter 9. Getting Ahead-Seeing the Future
- Appendix: Resources
- Index